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By Sekou “Koe” Murphy, MBA, BBA What are mission-driven profits? It simply means that an organization doesnt generate profits for profits sake, but those profits are generated for a higher ideal. Such as being used to expand services to the needy, invest in its people (e.g., training or pay equity) or provide for a stronger balance sheet so that the company has enough cash/investments to survive the inevitable downturn in its business.
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